New research suggests that men want to look more attractive and do not hesitate to visit beauty salons.
The study, conducted by lastminute.com, found more than a third of men get beauty treatment more than once a month compared to only a quarter of women, with the most popular treatments requested by men ranging from hot shaves (41 per cent) to relaxing massages (33 per cent), facials (16 per cent), sunbeds (15 per cent) and pedicures (13 per cent).
The survey showed 16 per cent of men had paid for a facial and 13 per cent had experienced a pedicure.
Top 5 most popular male beauty treatments
Professional shaves (41 per cent)
Massage (33 per cent)
Facial (16 per cent)
Sunbeds (15 per cent)
Pedicures (13 per cent)
Top 5 male celebrity beauty inspirations
Top 5 reasons men book a beauty treatment
Pick me up (28 per cent)
Pre-holiday prep (28 per cent)
Pre-interview prep (14 per cent)
Pre-first date prep (14 per cent)
Before a wedding (12 per cent). (FUENTE: Lastminute.com)
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