LATINAS:
The Heartbeat of the Hispanic Culture and an Ever-growing  Influence in the US

HISPANICS DO READ!

Magazines are the most influential Media Vehicle

Number of times medium ranks #1 or #2 among super influential consumers across 60 product categories

Base: Top quintile of usage for each medium, indexed to adults 18+ super influentials defined as people who have great experience in this topic and
whose advice on this topic is trusted by friends and family members. Source: GfK MRI, Fall 2011


  • 01. MAGAZINES are motivators

  • 02. MAGAZINES Influence the “inFluencers”

  • 03. MAGAZINES provide valued & trusted content

  • 04. MAGAZINE’S readers are invested

  • Latinas love technology & new gadgets

  • 01. EXPANDING YOUR REACH: ADULT LATINOS WHO USE THE INTERNET
  • 02. SOCIAL MEDIA SAVVY: INTERACTION IS KEY TO ENGAGEMENT
  • 03. A DIRECT BRIDGE TO THE CONSUMER
  • Mobile Data Services Used by Hispanics in Past 30 Days. Source: Nielsen Q4, 2011 Mobile Hispanic Insights Report

  • 01. HISPANICS ARE A CORNERSTONE FOR THE SURVIVAL AND GROWTH OF YOUR BUSINESS
  • MEGA MINORITY
    With over 54 MILLION Latinos in the U.S., representing 16%+ of the country’s population, the Hispanic market’s size and continued growth means it represents the future of business... your business.
    PURCHASE POWER
    Their purchasing power is over $1.3 trillion now, estimated $1.5 trillion by 2015.
    BIG BUYERS
    Latinas -which are now about 25.5 million strong- tend to over-index the general population in terms of their consumption of beauty, health, and personal care products.
    FAMILY MATTERS
    73% of Latina mothers say they are "influencers" and 69% say they are influenced by their mothers. Latina mothers agree that they influence their children's health & beauty habits, especially when it comes to taking care of their skin, hair, and overall appearance.
  • 02. GREATER KNOWLEDGE = BETTER CONSUMER
    The education levels , income , and affluence of Hispanics continue to show positive gains .
  • Sources: Nielsen, Pew Hispanic Center, Pew Internet Project, Association of Magazine Media, U.S. Census Bureau,
    Univision Communications, Inc.; and the U.S. Department of Education

  • 03. HISPANIC HEALTH & BEAUTY MAGAZINE is the engaging new alternative to traditional latina-oriented media.
  • OPPORTUNITY

    Hispanic Health & Beauty Magazine (HHBM) strives to create new media that is dynamic, innovative and delivers a fresh perspective on the modern Latina.

    Readers are allowed to join the conversation with interactive features and through content aligned with the reality and aspiration of this Hispanic influencer.

    connecting

    HHBM is a source of entertainment, information and resources for the self-aware, health-conscious Latina.

    HHBM creates a personal connection to Latinas straddling two cultures, involved in family life, and juggling everyday responsabilities as they aspire to reach personal and professional fulfillment.

    TARGETING

    Today’s Latinas are major influencers not only in their families but in their communities.

    When it comes to personal care and consumer goods, Latinas are key decision-makers, avid consumers, and forward-looking trendsetters with tastes, preferences, and attitudes that are always evolving.

    DELIVERING

    A focused blend of print & digital content, interactive features & social media marketing, HHBM provides a means to reach readers WHENEVER & WHEREVER.

    HBBM is made to fit the fast-paced Latina lifestyle at the flip of a page, click of a mouse, or push of a button.


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    PRINT COPIES VIA POSTAL MAIL TO U.S. PAID SUBSCRIBERS
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    Contact us

    VIA POSTAL SERVICE

    HISPANIC HEALTH AND BEAUTY MEDIA, INC.

    c/o Hispanic Health & Beauty Magazine

    5922 S. Archer Ave., 1st floor

    CHICAGO, IL 60638


    BY PHONE

    773 735 9001


    BY MAIL

    Marketing@HispanicHealthBeauty.com