Number of times medium ranks #1 or #2 among super influential consumers across 60 product categories
Base: Top quintile of usage for each medium, indexed to adults 18+ super influentials
defined as people who have great experience in this topic and
whose advice on this topic is trusted by friends and family members. Source: GfK MRI, Fall 2011
Mobile Data Services Used by Hispanics in Past 30 Days. Source: Nielsen Q4, 2011 Mobile Hispanic Insights Report
Sources: Nielsen, Pew Hispanic Center, Pew Internet Project, Association of Magazine Media, U.S. Census Bureau,
Univision Communications, Inc.; and the U.S. Department of Education
Hispanic Health & Beauty Magazine (HHBM) strives to create new media that is dynamic, innovative and delivers a fresh perspective on the modern Latina.
Readers are allowed to join the conversation with interactive features and through content aligned with the reality and aspiration of this Hispanic influencer.
HHBM is a source of entertainment, information and resources for the self-aware, health-conscious Latina.
HHBM creates a personal connection to Latinas straddling two cultures, involved in family life, and juggling everyday responsabilities as they aspire to reach personal and professional fulfillment.
Today’s Latinas are major influencers not only in their families but in their communities.
When it comes to personal care and consumer goods, Latinas are key decision-makers, avid consumers, and forward-looking trendsetters with tastes, preferences, and attitudes that are always evolving.
A focused blend of print & digital content, interactive features & social media marketing, HHBM provides a means to reach readers WHENEVER & WHEREVER.
HBBM is made to fit the fast-paced Latina lifestyle at the flip of a page, click of a mouse, or push of a button.